The Gandesa Cooperative offers a new product starting this week: the bag-in-box with the Terra Alta Denomination of Origin. According to those responsible for the Cooperative, it is a new commitment to quality and innovation on which they have been working for years, to which is added the commitment to sustainability, very present in its strategic plan for the coming years. Specifically, the Cooperative is launching three new 5-litre bag-in-boxes on the market: a young white, a young red and a Crianza red. It will be marketed under the name '1919', a registered trademark that refers to the year the Cooperative was created. The silhouette of the Cooperative is represented in the design of the packaging, the work of the Gandesan Study Tercer Primera.
The Bag-in-Box format (literally, in English, "bag in a box") is a format with strong popularity in countries such as France, Italy or Germany and which, according to the Spanish Wine Market Observatory, has experienced an increase of 6 % in volume and 7.2% in value in the first half of 2021 compared to the same period in 2020.
According to those responsible for the Cooperative "it is an ideal format to protect the wine, because we pack it under vacuum and that protects the wine from contact with air and light, and that is why it keeps it for up to 6-8 weeks after opening compared to 2-3 days from a glass bottle”. This makes it an ideal format for daily wine consumption without the need to give up the quality of the Terra Alta denomination of origin. "You can pour yourself a drink at any time without having to open a bottle," they say from the Cooperative. In addition, it is a stackable and transportable format and fits well in the fridge. The weight and volume are reduced between 40% and 60% compared to glass and each box contains the equivalent of 6 and a half bottles of 75 cl, about 33 glasses of wine of 150 cl.
In addition, with this format the Cooperative makes a commitment to sustainability. The Bag-in-Box is the format with the best carbon footprint in the wine packaging category. “As is known - say those responsible for the Cooperative - the carbon footprint represents the volume of greenhouse gases. Knowing this data (expressed in tons of CO2) of the containers we use is important to make decisions. We are committed to this format and we are working to change all our packaging: we want all of them to be 100% recycled and recyclable in a few years. Logically, we have to do it gradually, because considerable costs are associated with this change, which are added to the price increases that all raw materials have suffered as a result of the pandemic. And that affects the final price for the consumer. We have to do it gradually."
The three Bag-in-Boxes can be purchased both at the Cooperative's physical store and at the online store coopgandesa.com. The two young wines are made with grapes from middle-aged vineyards, macerated and fermented in stainless steel vats for 20 days. The Crianza red has been made with grapes from specially selected old vineyards and has had a controlled fermentation in stainless steel vats for approximately 20-25 days at 25ºC, and subsequent aging in French and American oak barrels for around 12 months.